Industrial Marketing Strategy
Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers:
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Industrial Marketing Strategy
Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers:
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | May 1995 |
Availability | Expected to ship within 12 - 17 working days |
First published | 1991 |
Authors | E Webster |
Dimensions | 227 x 161 x 24mm (L x W x T) |
Format | Paperback |
Pages | 384 |
Edition | n.e.of 3r.e. |
ISBN-13 | 978-0-471-11989-0 |
Barcode | 9780471119890 |
Categories | |
LSN | 0-471-11989-X |