Interactive Television Demystified (Paperback)

The first-ever, fact-filled introduction to the new world of interactive TV

Interactive Television Demystified helps you understand why the advent of Interactive Television will alter the broadcast industry more dramatically than even the introduction of color did decades ago. This guide by broadcasting insider Jerry Whitaker is the book to go to for the straight facts on interactive TV: what it actually is, what services are possible, and how it is affecting and will affect the television, cable, and computer industries. Packing plenty of case histories, this look at the hype-and reality of media convergence uses a proven, topic-clarifying format to bring you up to speed on PC-based receivers and other smart appliances, and provides you with:

Coverage of the ATSC and DVB standards

Interactive TV business models

Clear treatment of TV datacasting

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