This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It:
Throughout case studies are used to highlight particular issues.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It:
Throughout case studies are used to highlight particular issues.
Imprint | Routledge |
Country of origin | United Kingdom |
Series | Routledge Library Editions: International Business |
Release date | March 2014 |
Availability | Expected to ship within 12 - 17 working days |
First published | 1986 |
Authors | Colin Gilligan, Martin Hird |
Dimensions | 234 x 156 x 20mm (L x W x T) |
Format | Paperback |
Pages | 328 |
ISBN-13 | 978-0-415-75202-2 |
Barcode | 9780415752022 |
Categories | |
LSN | 0-415-75202-7 |