In "Landscapes of Capital" Robert Goldman and Steven Papson examine how corporate television ads from the last fifteen years have organized predominant images, tropes and narrative representations of a world in transition. The volume takes particular interest in how relations of space, time, speed, capital, technology and globalization are narratively represented in advertising. Goldman and Papson skillfully demonstrate how Capital represents itself at a moment of critical historical transition - the passage into high-tech globalization and the crises associated with it. They argue that corporate ads can be read to reveal how Capital represents itself and the world that is being wrought - in terms of the signifiers it prefers and the stories it tells.
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In "Landscapes of Capital" Robert Goldman and Steven Papson examine how corporate television ads from the last fifteen years have organized predominant images, tropes and narrative representations of a world in transition. The volume takes particular interest in how relations of space, time, speed, capital, technology and globalization are narratively represented in advertising. Goldman and Papson skillfully demonstrate how Capital represents itself at a moment of critical historical transition - the passage into high-tech globalization and the crises associated with it. They argue that corporate ads can be read to reveal how Capital represents itself and the world that is being wrought - in terms of the signifiers it prefers and the stories it tells.
Imprint | Polity Press |
Country of origin | United Kingdom |
Release date | April 2011 |
Availability | Expected to ship within 12 - 17 working days |
First published | May 2011 |
Authors | R. Goldman |
Dimensions | 230 x 160 x 22mm (L x W x T) |
Format | Hardcover |
Pages | 224 |
Edition | New |
ISBN-13 | 978-0-7456-5207-8 |
Barcode | 9780745652078 |
Categories | |
LSN | 0-7456-5207-7 |