Managing the Big Picture in Colleges and Universities - From Tactics to Strategy (Hardcover, illustrated edition)

In the past, colleges and universities relied on 'small picture' tactics to determine insititutional direction. Even now, many institutions are missing a 'big picture' approach to leadership and management. In an environment where business continues to aggressively optimize the opportunities it sees in higher education, institutional leaders must adopt a more strategic approach to guiding colleges and universities into the future. Strategy must become an essential part of the organizational architecture of every college and university.