Markenbudgetierung (German, Paperback, 2008 ed.)
Jochen HeemannBasierend auf dem Ansatz der identitatsbasierten Markenfuhrung sowie dem Competence-based-View entwickelt Jochen Heemann ein integriertes Erklarungsmodell fur die Markenbudgetierung."
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Product Description
Basierend auf dem Ansatz der identitatsbasierten Markenfuhrung sowie dem Competence-based-View entwickelt Jochen Heemann ein integriertes Erklarungsmodell fur die Markenbudgetierung."
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Product Details
General
Imprint | Gabler Verlag |
Country of origin | Germany |
Series | Innovatives Markenmanagement |
Release date | November 2008 |
Availability | Expected to ship within 10 - 15 working days |
First published | November 2008 |
Authors | Jochen Heemann |
Foreword by | Prof Dr Christoph Burmann |
Dimensions | 210 x 148 x 17mm (L x W x T) |
Format | Paperback - Trade |
Pages | 294 |
Edition | 2008 ed. |
ISBN-13 | 978-3-8349-1323-4 |
Barcode | 9783834913234 |
Languages | value |
Subtitles | value |
Categories | |
LSN | 3-8349-1323-5 |
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