Market Entry Strategies in Eastern Europe in the Context of the European Union 2006 - An Empirical Research into German Firms Entering the Polish Market (Paperback, 2006 ed.)
Michael J. KlugBased on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.
R1,545
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
15450
@R145pm x 12* 
Ships in 10 - 15 working days
Add to wish listReview this Item
Product Description
Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.
Customer Reviews
No reviews or ratings yet - be the first to create one!
Product Details
General
Imprint | Deutscher Universitats Verlag |
Country of origin | Germany |
Release date | October 2006 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2006 |
Authors | Michael J. Klug |
Foreword by | Joanna Pietrzak |
Dimensions | 210 x 148mm (L x W) |
Format | Paperback |
Pages | 202 |
Edition | 2006 ed. |
ISBN-13 | 978-3-8350-0494-8 |
Barcode | 9783835004948 |
Subtitles | value |
Categories | |
LSN | 3-8350-0494-8 |
Similar Products | Recommended ProductsSee more 
Trending On Loot
Be the first to know about our
latest deals & promos! Subscribe Now
