Marketing and Retail Pharmacy (Paperback, 1 New Ed)
Colin Gilligan, Robin Lowe, Peter CatteeBased on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.
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Product Description
Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.
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Product Details
General
Imprint | Radcliffe Publishing Ltd |
Country of origin | United Kingdom |
Release date | July 1996 |
Availability | Expected to ship within 12 - 17 working days |
First published | 1997 |
Authors | Colin Gilligan, Robin Lowe, Peter Cattee |
Dimensions | 234 x 156 x 11mm (L x W x T) |
Format | Paperback |
Pages | 174 |
Edition | 1 New Ed |
ISBN-13 | 978-1-85775-202-1 |
Barcode | 9781857752021 |
Categories | |
LSN | 1-85775-202-3 |
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