Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don't always market their product themselves, they need to understand the processes enough to ensure that the job is being done well.
The book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn't about theory and metrics; instead, it's a practical guide that starts with the basis of all marketing: the proper mindset.
The book:
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Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don't always market their product themselves, they need to understand the processes enough to ensure that the job is being done well.
The book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn't about theory and metrics; instead, it's a practical guide that starts with the basis of all marketing: the proper mindset.
The book:
Imprint | Pearson Business |
Country of origin | United Kingdom |
Release date | July 2009 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2009 |
Authors | Jurgen Wolff |
Dimensions | 216 x 138 x 18mm (L x W x T) |
Format | Paperback |
Pages | 280 |
ISBN-13 | 978-0-273-72091-1 |
Barcode | 9780273720911 |
Categories | |
LSN | 0-273-72091-0 |