Marketing Strategy (Paperback, 7th edition)
O. C FerrellMARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
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Product Description
MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
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Product Details
General
Imprint | South-Western College Publishing |
Country of origin | United States |
Release date | August 2018 |
Availability | Expected to ship within 10 - 15 working days |
Authors | O. C Ferrell |
Dimensions | 275 x 218 x 28mm (L x W x T) |
Format | Paperback |
Edition | 7th edition |
ISBN-13 | 978-0-357-03923-6 |
Barcode | 9780357039236 |
Categories | |
LSN | 0-357-03923-8 |
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