Marketing to the Ageing Consumer - The Secrets to Building an Age-Friendly Business (Hardcover)
D. Stroud, K. WalkerUnderstand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. This book contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
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Product Description
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. This book contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | 2013 |
Availability | Expected to ship within 12 - 17 working days |
First published | December 2012 |
Authors | D. Stroud, K. Walker |
Dimensions | 235 x 155 x 20mm (L x W x T) |
Format | Hardcover |
Pages | 251 |
ISBN-13 | 978-0-230-37819-3 |
Barcode | 9780230378193 |
Categories | |
LSN | 0-230-37819-6 |
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