Marketing to the Ageing Consumer - The Secrets to Building an Age-Friendly Business (Paperback, 1st ed. 2013)
D. Stroud, K. WalkerUnderstand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
R2,342
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
23420
@R219pm x 12* 
Ships in 10 - 15 working days
Add to wish listReview this Item
Donate to Against Period Poverty
Product Description
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Customer Reviews
No reviews or ratings yet - be the first to create one!
Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | 2013 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2013 |
Authors | D. Stroud, K. Walker |
Dimensions | 235 x 155 x 14mm (L x W x T) |
Format | Paperback |
Pages | 251 |
Edition | 1st ed. 2013 |
ISBN-13 | 978-1-349-35095-7 |
Barcode | 9781349350957 |
Categories | |
LSN | 1-349-35095-8 |
Similar Products | Recommended ProductsSee more 
Trending On Loot
Be the first to know about our
latest deals & promos! Subscribe Now
