Marketing (Hardcover, 4th edition)
James Burrow, Aubrey FowlerMARKETING 4E introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.
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Product Description
MARKETING 4E introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, logistics, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.
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Product Details
General
Imprint | South Western Educational Publishing |
Country of origin | United States |
Release date | March 2015 |
Availability | Our supplier does not have stock of this product at present, but they do have demand for it and we can create a special order for you. Alternatively, if you add it to your wishlist we will send you an email message should it become available from stock. |
First published | 2016 |
Authors | James Burrow, Aubrey Fowler |
Dimensions | 284 x 224 x 36mm (L x W x T) |
Format | Hardcover - Cloth over boards |
Pages | 736 |
Edition | 4th edition |
ISBN-13 | 978-1-133-96248-9 |
Barcode | 9781133962489 |
Categories | |
LSN | 1-133-96248-3 |
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