John V. Pavlik critically examines our current digital innovations& mdash;blogs, podcasting, peer-to-peer file sharing, on-demand entertainment, and the digitization of television, radio, and satellites& mdash;and their positive and negative implications. He focuses on present developments, but he also peers into the future, foreseeing a media landscape dominated by a highly fragmented, though active audience, intense media competition, and scarce advertising dollars. By embracing new technologies, however, Pavlik shows how professional journalism and media can hold on to their role as a vital information lifeline and continue to operate as the tool of a successful democracy.
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John V. Pavlik critically examines our current digital innovations& mdash;blogs, podcasting, peer-to-peer file sharing, on-demand entertainment, and the digitization of television, radio, and satellites& mdash;and their positive and negative implications. He focuses on present developments, but he also peers into the future, foreseeing a media landscape dominated by a highly fragmented, though active audience, intense media competition, and scarce advertising dollars. By embracing new technologies, however, Pavlik shows how professional journalism and media can hold on to their role as a vital information lifeline and continue to operate as the tool of a successful democracy.
Imprint | Columbia University Press |
Country of origin | United States |
Release date | May 2008 |
Availability | Expected to ship within 10 - 15 working days |
First published | May 2008 |
Authors | John V. Pavlik |
Dimensions | 229 x 152 x 22mm (L x W x T) |
Format | Paperback - Trade |
Pages | 360 |
Edition | New |
ISBN-13 | 978-0-231-14209-0 |
Barcode | 9780231142090 |
Categories | |
LSN | 0-231-14209-9 |