Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.
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Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.
Imprint | Sage Publications Ltd |
Country of origin | United States |
Series | Focus Group Kit |
Release date | July 2002 |
Availability | Expected to ship within 10 - 15 working days |
First published | July 1997 |
Authors | Richard A. Krueger |
Dimensions | 254 x 177 x 7mm (L x W x T) |
Format | Paperback |
Pages | 136 |
Edition | New |
ISBN-13 | 978-0-7619-0821-0 |
Barcode | 9780761908210 |
Categories | |
LSN | 0-7619-0821-8 |