New Directions in International Advertising Research (Hardcover)
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.
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Product Description
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.
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Product Details
General
Imprint | JAI Press Inc. |
Country of origin | United States |
Series | Advances in International Marketing |
Release date | September 2002 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2002 |
Series editors | S. Tamer Cavusgil |
Editors | Charles R Taylor |
Dimensions | 234 x 156 x 17mm (L x W x T) |
Format | Hardcover |
Pages | 296 |
ISBN-13 | 978-0-7623-0950-4 |
Barcode | 9780762309504 |
Categories | |
LSN | 0-7623-0950-4 |
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