Online Consumer Behavior - Theory and Research in Social Media, Advertising and E-tail (Hardcover, New)
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
35710
@R335pm x 12* 
Ships in 12 - 17 working days
Add to wish listDonate to Against Period Poverty
Product Description
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Customer Reviews
No reviews or ratings yet - be the first to create one!
Product Details
General
Imprint | Routledge |
Country of origin | United Kingdom |
Series | Marketing and Consumer Psychology Series |
Release date | April 2012 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2012 |
Editors | Angeline Close Scheinbaum |
Dimensions | 229 x 152 x 26mm (L x W x T) |
Format | Hardcover |
Pages | 400 |
Edition | New |
ISBN-13 | 978-1-84872-969-8 |
Barcode | 9781848729698 |
Categories | |
LSN | 1-84872-969-3 |
Be the first to know about our
latest deals & promos! Subscribe Now
