Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments.
Broken into six sections, this book:
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Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments.
Broken into six sections, this book:
Imprint | Psychology Press |
Country of origin | United States |
Release date | 2005 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2005 |
Editors | Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch |
Dimensions | 229 x 152 x 34mm (L x W x T) |
Format | Paperback |
Pages | 574 |
Edition | New |
ISBN-13 | 978-0-8058-5155-7 |
Barcode | 9780805851557 |
Categories | |
LSN | 0-8058-5155-0 |