This textbook is a user-friendly resource with end of chapter questions, activities and assignments to consolidate learning. Its strong emphasis on topical examples enables students to understand how theory is applied in business contexts, including, GlaxoSmithKline, BT, Scottish and Newcastle, Hanson plc and a number of not-for-profit organisations.
There is additional Tutor Resource material, including presentation slides, data charts, chapter summaries, questions and answers.
"An excellent book...good use of learning objectives, questions and potential assignments."
Paul Blakely, Lecturer, University College of Warrington.
-Questions, acitiviteis and assignments included
-Strong emphasis on case materials to enable students to understand how theory is applied in business organizations
-Cases feature BT, Nestle, Rover Group, Philip Morris, Toyota and a number of not-for-profit organizations
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This textbook is a user-friendly resource with end of chapter questions, activities and assignments to consolidate learning. Its strong emphasis on topical examples enables students to understand how theory is applied in business contexts, including, GlaxoSmithKline, BT, Scottish and Newcastle, Hanson plc and a number of not-for-profit organisations.
There is additional Tutor Resource material, including presentation slides, data charts, chapter summaries, questions and answers.
"An excellent book...good use of learning objectives, questions and potential assignments."
Paul Blakely, Lecturer, University College of Warrington.
-Questions, acitiviteis and assignments included
-Strong emphasis on case materials to enable students to understand how theory is applied in business organizations
-Cases feature BT, Nestle, Rover Group, Philip Morris, Toyota and a number of not-for-profit organizations
Imprint | Butterworth-Heinemann |
Country of origin | United Kingdom |
Release date | May 2005 |
Availability | Expected to ship within 12 - 17 working days |
First published | May 2005 |
Authors | Tom Craig, David Campbell |
Dimensions | 246 x 189 x 39mm (L x W x T) |
Format | Paperback |
Pages | 698 |
Edition | 2nd edition |
ISBN-13 | 978-0-7506-5829-4 |
Barcode | 9780750658294 |
Categories | |
LSN | 0-7506-5829-0 |