Paint to Win - Creative Strategic Management (Hardcover)


Paint to Win will help those interested in owning and operating successful businesses. This book breaks away from traditional strategic planning books by bringing creativity into the strategic planning process. It uses the metaphor of painting to present the material in an informative, yet interesting, way. Topics covered include mission statements, setting goals and objectives, environmental scanning and forecasting, product life cycles, experience curves, portfolio modeling including the industry attractiveness/business strength model, financial modeling, and implementation planning.

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Product Description

Paint to Win will help those interested in owning and operating successful businesses. This book breaks away from traditional strategic planning books by bringing creativity into the strategic planning process. It uses the metaphor of painting to present the material in an informative, yet interesting, way. Topics covered include mission statements, setting goals and objectives, environmental scanning and forecasting, product life cycles, experience curves, portfolio modeling including the industry attractiveness/business strength model, financial modeling, and implementation planning.

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Product Details

General

Imprint

University Press of America

Country of origin

United States

Release date

April 2004

Availability

Expected to ship within 12 - 17 working days

First published

February 2004

Authors

Dimensions

228 x 149 x 19mm (L x W x T)

Format

Hardcover

Pages

188

ISBN-13

978-0-7618-2703-0

Barcode

9780761827030

Categories

LSN

0-7618-2703-X



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