This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communities. Has it changed the way African-Americans see themselves and the way others see them? Does the financial success of the network - secured in large part via the proliferation of images deemed offensive and problematic by many black communities - come at the expense of its African-American audience?
This book fills a major gap in black television scholarship and should find a sizeable audience in both media studies and African-American studies.
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This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communities. Has it changed the way African-Americans see themselves and the way others see them? Does the financial success of the network - secured in large part via the proliferation of images deemed offensive and problematic by many black communities - come at the expense of its African-American audience?
This book fills a major gap in black television scholarship and should find a sizeable audience in both media studies and African-American studies.
Imprint | Routledge |
Country of origin | United Kingdom |
Release date | October 2007 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2008 |
Authors | Beretta E. Smith-Shomade |
Dimensions | 229 x 152 x 18mm (L x W x T) |
Format | Hardcover |
Pages | 232 |
ISBN-13 | 978-0-415-97678-7 |
Barcode | 9780415976787 |
Categories | |
LSN | 0-415-97678-2 |