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Imprint | Pearson Education Limited |
Country of origin | United Kingdom |
Series | Pearson Horizon Editions |
Release date | December 2012 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2013 |
Authors | Philip Kotler, Gary Armstrong |
Dimensions | 274 x 217 x 33mm (L x W x T) |
Format | Paperback |
Pages | 736 |
Edition | 14th Edition |
ISBN-13 | 978-0-273-77982-7 |
Barcode | 9780273779827 |
Categories | |
LSN | 0-273-77982-6 |