Profitable Podcasting - Grow Your Business, Expand Your Platform, and Build a Nation of True Fans (Paperback, Special Ed.)

When nearly every business has a blog, it's tough to make yours stand out. But did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch.Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to:* Choose the ideal format for the type of show you are producing* Get the best guests* Create intriguing interview questions* Record and edit like a pro* Maximize buzz for the launch* Secure generous sponsorship* Achieve top rankings fast* And more!Don't let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With this all-inclusive guide navigating you through every step, you will reach the payoff quickly and painlessly.