Real Luxury - How Luxury Brands Can Create Value for the Long Term (Paperback, 1st ed. 2014)
M. Pinkhasov, R. NairReal Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
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Product Description
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | 2014 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2014 |
Authors | M. Pinkhasov, R. Nair |
Dimensions | 216 x 140mm (L x W) |
Format | Paperback |
Pages | 228 |
Edition | 1st ed. 2014 |
ISBN-13 | 978-1-349-48423-2 |
Barcode | 9781349484232 |
Categories | |
LSN | 1-349-48423-7 |
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