Scientific Advertising (Paperback)
Claude HopkinsThis Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
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Product Description
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
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Product Details
General
Imprint | Merchant Books |
Country of origin | United States |
Release date | February 2014 |
Availability | Expected to ship within 10 - 15 working days |
First published | February 2014 |
Authors | Claude Hopkins |
Dimensions | 228 x 152 x 6mm (L x W x T) |
Format | Paperback - Trade |
Pages | 87 |
ISBN-13 | 978-1-60386-636-1 |
Barcode | 9781603866361 |
Categories | |
LSN | 1-60386-636-1 |
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