Shaping China's Global Imagination - Branding Nations at the World Expo (Paperback, 1st ed. 2013)
J WangA comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
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Product Description
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Series | Palgrave Macmillan Series in Global Public Diplomacy |
Release date | November 2015 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2013 |
Authors | J Wang |
Dimensions | 216 x 140 x 12mm (L x W x T) |
Format | Paperback |
Pages | 210 |
Edition | 1st ed. 2013 |
ISBN-13 | 978-1-349-47236-9 |
Barcode | 9781349472369 |
Categories | |
LSN | 1-349-47236-0 |
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