Spark in the Engine - Creative Work in the New Economy (Paperback)

The global economy has an insatiable need for creative workers - to develop new products and services in a speeded-up hyper-competitive environment; to provide content for the exponentially growing mass media; to manage; and yet educate inform and pacify the expanding population. Yet creative workers themselves are subject to new forms of control and expropriation and many understand only too well the nature of the system they work under. What sort consciousness are they developing? Will they rebel? Is there an endless supply of geese to keep laying the golden eggs or might some decide to fly the coop and imagine how to create a better world?