Sports Sponsorship and Brand Development - The Subaru and Jaguar Stories (Hardcover)
M. Beck-Burridge, J. WaltonSubaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
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Product Description
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | November 2001 |
Availability | Expected to ship within 12 - 17 working days |
Authors | M. Beck-Burridge, J. Walton |
Dimensions | 235 x 155 x 10mm (L x W x T) |
Format | Hardcover |
Pages | 196 |
ISBN-13 | 978-0-333-92540-9 |
Barcode | 9780333925409 |
Categories | |
LSN | 0-333-92540-8 |
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