Strategic Management in Telecommunications (Hardcover)
James ShawExploring how to bring new products or services to market in the wake of the US Telecommunications Act of 1996, this resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting and computer industries. Utilizing extensive case studies, it seeks to help the reader to understand market research and strategic planning in the post-1996 telecommunications world in specific terms.
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Product Description
Exploring how to bring new products or services to market in the wake of the US Telecommunications Act of 1996, this resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting and computer industries. Utilizing extensive case studies, it seeks to help the reader to understand market research and strategic planning in the post-1996 telecommunications world in specific terms.
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Product Details
General
Imprint | Artech House Publishers |
Country of origin | United States |
Series | Communications engineering library |
Release date | February 2000 |
Availability | Expected to ship within 10 - 15 working days |
First published | February 2000 |
Authors | James Shaw |
Dimensions | 229 x 152 x 26mm (L x W x T) |
Format | Hardcover - Laminated cover |
Pages | 424 |
ISBN-13 | 978-1-58053-018-7 |
Barcode | 9781580530187 |
Categories | Books - All Books  Books - Business & EconomicsBusiness & managementManagement & management techniquesGeneral |
LSN | 1-58053-018-4 |
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