Strategic Marketing for Non-Profit Organisations - Pearson New International Edition (Paperback, 7th edition)
Alan Andreasen, Philip KotlerFor graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
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Product Description
For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
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Product Details
General
Imprint | Pearson Education Limited |
Country of origin | United Kingdom |
Release date | November 2013 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2014 |
Authors | Alan Andreasen, Philip Kotler |
Dimensions | 276 x 216 x 28mm (L x W x T) |
Format | Paperback |
Pages | 480 |
Edition | 7th edition |
ISBN-13 | 978-1-292-04274-9 |
Barcode | 9781292042749 |
Categories | |
LSN | 1-292-04274-5 |
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