What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life--bottom-line numbers, for instance--but the intangibles: our hopes and fears, our beliefs and dreams. Only stories--scenarios--and our ability to visualize different kinds of futures adequately capture these intangibles.
In "The Art of the Long View, " now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.
Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.
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What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life--bottom-line numbers, for instance--but the intangibles: our hopes and fears, our beliefs and dreams. Only stories--scenarios--and our ability to visualize different kinds of futures adequately capture these intangibles.
In "The Art of the Long View, " now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.
Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.
Imprint | Bantam Doubleday Dell |
Country of origin | United States |
Release date | April 1996 |
Availability | Expected to ship within 10 - 15 working days |
First published | April 1996 |
Authors | Peter Schwartz |
Dimensions | 234 x 151 x 19mm (L x W x T) |
Format | Paperback |
Pages | 272 |
Edition | New ed. |
ISBN-13 | 978-0-385-26732-8 |
Barcode | 9780385267328 |
Categories | |
LSN | 0-385-26732-0 |