The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell (Paperback)

The Digital Marketing Handbook teaches readers a proven model and process for turning websites from mere online billboards to assets that generate a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are an online-based business, brick-and-mortar store, or hybrid legendary copywriting pioneer Robert W. Bly will teach you how to:

- Integrate a digital marketing plan with traditional marketing outreach efforts

- Convert your website from a cost center to a profit center

- Avoid the most common, and costly, internet marketing mistakes

- Build a large and responsive email list

- Master Google AdWords, Facebook Advertising, and other traffic-generating tactics

- Drive quality leads to your online and offline storefronts

- Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads

Bly also includes an extensive resource section with links to online value ads created to give you a competitive edge.