The Luxury Market in India - Maharajas to Masses (Paperback, 1st ed. 2012)
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
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Product Description
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | August 2012 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2012 |
Editors | G. Atwal, S. Jain |
Dimensions | 216 x 140mm (L x W) |
Format | Paperback |
Pages | 217 |
Edition | 1st ed. 2012 |
ISBN-13 | 978-1-349-34053-8 |
Barcode | 9781349340538 |
Categories | |
LSN | 1-349-34053-7 |
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