The Media Handbook - A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Paperback, 8th edition)
Helen KatzIdeal for preparing students for careers in advertising, media planning, communication, and marketing and for practitioners who need a brush-up on latest trends. Contemporary and up to date, written by an author who both works in the industry and teaches the subject. Accompanied by useful online resources such as a sample worksheets to practice planning scnarios, lecture slides, and test questions.
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Product Description
Ideal for preparing students for careers in advertising, media planning, communication, and marketing and for practitioners who need a brush-up on latest trends. Contemporary and up to date, written by an author who both works in the industry and teaches the subject. Accompanied by useful online resources such as a sample worksheets to practice planning scnarios, lecture slides, and test questions.
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Product Details
General
Imprint | Routledge |
Country of origin | United Kingdom |
Series | Routledge Communication Series |
Release date | June 2022 |
Availability | Expected to ship within 9 - 15 working days |
First published | 2022 |
Authors | Helen Katz |
Dimensions | 229 x 152 x 19mm (L x W x T) |
Format | Paperback |
Pages | 228 |
Edition | 8th edition |
ISBN-13 | 978-0-367-77556-8 |
Barcode | 9780367775568 |
Categories | |
LSN | 0-367-77556-5 |
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