The Mindful Marketer - How to Stay Present and Profitable in a Data-Driven World (Paperback, 1st ed. 2014)
Lisa NirellAs marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
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Product Description
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
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Product Details
General
Imprint | Palgrave Macmillan |
Country of origin | United Kingdom |
Release date | October 2014 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2014 |
Authors | Lisa Nirell |
Dimensions | 235 x 155 x 13mm (L x W x T) |
Format | Paperback |
Pages | 224 |
Edition | 1st ed. 2014 |
ISBN-13 | 978-1-349-48156-9 |
Barcode | 9781349481569 |
Categories | |
LSN | 1-349-48156-4 |
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