The Ostrich Effect - Paperback (Paperback)

How do you know when you've been successful? You could measure it by the things you've obtained or the goals you've reached. You could say, "I've come this far in this amount of time," and maybe that, to you, is a clear measure of success. You could even tell yourself something as simple as "I haven't failed." But what if instead of measuring your success by results, you measured it by your suffering. Success, then, can be viewed as not something that you win or lose but something that you pick up over time, slowly, with effort, ignoring all the signals that are telling you to bury your head in the sand. Are you ready to call yourself an Entrepreneur?