In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values.
Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward?
The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You’ll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial – you’ll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty.
Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you’ll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty.
How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business?
The Power of Purpose is your secret ingredient.
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In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values.
Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward?
The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You’ll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial – you’ll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty.
Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you’ll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty.
How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business?
The Power of Purpose is your secret ingredient.
Imprint | Pearson Business |
Country of origin | United Kingdom |
Release date | June 2017 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2017 |
Authors | John O'Brien, Andrew Cave |
Dimensions | 216 x 138 x 12mm (L x W x T) |
Format | Paperback |
Pages | 196 |
ISBN-13 | 978-1-292-20204-4 |
Barcode | 9781292202044 |
Categories | |
LSN | 1-292-20204-1 |