The Routledge Handbook of Digital Sport Management (Hardcover)

The first book to survey the full impact of digital technologies on sport management Digital technology is transforming sport and all students, researchers and professionals need to get up to speed on this important topic Covers key emerging topics such as social media, esport, data analytics, blockchain and artificial intelligence Examines the impact of digital on core functional areas of sport management including marketing, HRM, facilities, sales, law, and athlete development Includes cross-disciplinary pieces from scholars working in management, marketing, communication and sociology Full of cases, examples and data from sport business around the world