The book is organised into three parts:
1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material.
2. Write: Shows you how to articulate your ideas into effective communication.
3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile.
Key features: Shows you how to go from expert to influential thought leaderWritten by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm.Explains techniques used by politicians, public figures and the CEOs of our biggest companies."Think Write Grow" studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.
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The book is organised into three parts:
1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material.
2. Write: Shows you how to articulate your ideas into effective communication.
3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile.
Key features: Shows you how to go from expert to influential thought leaderWritten by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm.Explains techniques used by politicians, public figures and the CEOs of our biggest companies."Think Write Grow" studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.
Imprint | Wrightbooks |
Country of origin | Australia |
Release date | December 2011 |
Availability | Expected to ship within 10 - 15 working days |
First published | February 2012 |
Authors | Grant Butler |
Dimensions | 231 x 154 x 11mm (L x W x T) |
Format | Paperback |
Pages | 179 |
ISBN-13 | 978-1-118-20819-9 |
Barcode | 9781118208199 |
Categories | |
LSN | 1-118-20819-6 |