Tourism Distribution Channels (Paperback, New edition)
Dimitrios Buhalis, Eric LawsThis title looks at all the issues involves in the distribution of the tourism product. It provides an international perspective, with contributors from Europe, North America and Australasia. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; value chain approaches; and systems theory.
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Product Description
This title looks at all the issues involves in the distribution of the tourism product. It provides an international perspective, with contributors from Europe, North America and Australasia. Contemporary case studies are considered from multiple theoretical perspectives, including: industry network theory; relationship marketing; industry structre; value chain approaches; and systems theory.
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Product Details
General
Imprint | Continuum International Publishing Group Ltd. |
Country of origin | United Kingdom |
Release date | 2002 |
Availability | Our supplier does not have stock of this product at present, but they do have demand for it and we can create a special order for you. Alternatively, if you add it to your wishlist we will send you an email message should it become available from stock. |
Authors | Dimitrios Buhalis, Eric Laws |
Dimensions | 244 x 170 x 23mm (L x W x T) |
Format | Paperback |
Pages | 400 |
Edition | New edition |
ISBN-13 | 978-0-8264-5470-6 |
Barcode | 9780826454706 |
Categories | |
LSN | 0-8264-5470-4 |
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