Unterstutzung des guten Zwecks als Differenzierungsmassnahme. Eine empirische Analyse der Einflussfaktoren erfolgreicher Cause-related Marketing Kampagnen (German, Paperback)
Frank Huber, Martin Stein, Sabrina MeiselR1,369
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Product Details
General
Imprint | Diplomica Verlag Gmbh |
Release date | September 2020 |
Availability | Expected to ship within 10 - 15 working days |
Authors | Frank Huber, Martin Stein, Sabrina Meisel |
Dimensions | 210 x 148 x 7mm (L x W x T) |
Format | Paperback - Trade |
Pages | 132 |
ISBN-13 | 978-3-9614678-7-7 |
Barcode | 9783961467877 |
Languages | value |
Categories | |
LSN | 3-9614678-7-0 |
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