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Deutscher Universitats Verlag
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Springer International Publishing AG
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Showing 9 of 9 Results in All Departments
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Media and Change Management - Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility (Hardcover, 1st ed. 2022)
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4,919
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Media and Convergence Management (Hardcover, 2013 ed.)
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3,712
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Handbook of Integrated CSR Communication (Paperback, Softcover reprint of the original 1st ed. 2017)
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8,768
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International Advertising and Communication - Current Insights and Empirical Findings (Paperback, 2006 ed.)
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3,051
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Advances in Advertising Research (Vol. 1) - Cutting Edge International Research (German, Hardcover, 2010 ed.)
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2,535
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4,980
Handbook of Integrated CSR Communication (Hardcover, 1st ed. 2017)
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8,038
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3,058
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Reale und mediale Produkterfahrungen - Analyse und Vergleich der Wirkungen von Experience- und Cross-Media-Marketingmassnahmen (German, Paperback, 2010 ed.)
Sandra Diehl
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2,142
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Erlebnisorientiertes Internetmarketing - Analyse, Konzeption und Umsetzung von Internetshops aus verhaltenswissenschaftlicher Perspektive (German, Paperback, 2002 ed.)
Sandra Diehl
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1,731
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Media and Convergence Management (Paperback, 2013 ed.)
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2,414
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