International Advertising and Communication - Current Insights and Empirical Findings (Paperback, 2006 ed.)
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
R3,051
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
30510
@R286pm x 12* 
Ships in 10 - 15 working days
Add to wish listReview this Item
Donate to Against Period Poverty
Product Description
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
Customer Reviews
No reviews or ratings yet - be the first to create one!
Product Details
General
Imprint | Deutscher Universitats Verlag |
Country of origin | Germany |
Series | Forschungsgruppe Konsum und Verhalten |
Release date | June 2006 |
Availability | Expected to ship within 10 - 15 working days |
First published | 2006 |
Editors | Sandra Diehl, Ralf Terlutter |
Dimensions | 210 x 148 x 28mm (L x W x T) |
Format | Paperback |
Pages | 513 |
Edition | 2006 ed. |
ISBN-13 | 978-3-8350-0455-9 |
Barcode | 9783835004559 |
Languages | value |
Subtitles | value |
Categories | |
LSN | 3-8350-0455-7 |
Similar Products | Recommended ProductsSee more 
Trending On Loot
Be the first to know about our
latest deals & promos! Subscribe Now
