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John Wiley & Sons
Legare Street Press
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The Influence of Advertising's Affective Qualities on Consumer Response (Hardcover)
Alvin J. Silk
,
Terry G. Vavra
R
803
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Ships in 12 - 17 working days
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R
133
Loyalty Myths - Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work (Hardcover)
Timothy L. Keiningham
,
Terry G. Vavra
,
Lerzan Aksoy
,
Henri Wallard
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R
601
R
468
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The Influence of Advertising's Affective Qualities on Consumer Response (Paperback)
Alvin J. Silk
,
Terry G. Vavra
R
439
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Ships in 10 - 15 working days