Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.
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Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | October 2005 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2005 |
Authors | Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard |
Dimensions | 230 x 160 x 24mm (L x W x T) |
Format | Hardcover |
Pages | 254 |
ISBN-13 | 978-0-471-74315-6 |
Barcode | 9780471743156 |
Categories | |
LSN | 0-471-74315-1 |