Marketing Communications in the Pharmaceutical Industry (Hardcover, 1 New Ed)
Peter HoldenSpecialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment.
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Product Description
Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment.
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Product Details
General
Imprint | Radcliffe Publishing Ltd |
Country of origin | United Kingdom |
Release date | June 2004 |
Availability | Expected to ship within 12 - 17 working days |
First published | 1992 |
Authors | Peter Holden |
Dimensions | 234 x 156 x 15mm (L x W x T) |
Format | Hardcover |
Pages | 714 |
Edition | 1 New Ed |
ISBN-13 | 978-1-870905-38-1 |
Barcode | 9781870905381 |
Categories | |
LSN | 1-870905-38-5 |
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